CNBC TV
Customizable LC Series� Backdrop for CNBC Arabia Studio

Martin LED panels provide easy, flexible graphics solution


Look behind one of the main broadcast desks at television studio CNBC Arabia and you will see a flexible, animated and visually professional backdrop courtesy of Martin LC Series� LED panels. The semi-transparent, modular system of LED panels - praised for its brightness and set up ease � is floor mounted and creates a customizable graphics backdrop and one-of-a-kind set piece.

CNBC Arabia, which broadcasts live coverage across the Middle East and beyond from Dubai Media City in the United Arab Emirates, is the region�s first 24-hour Arabic language business TV channel. The channel's Head of Operations, Nick Turner, was looking for an alternative display to augment a range of changeable and moveable �light-boxes� that would display backlit graphics for a range of new shows.

�We needed something to simplify operations and replace one of the virtual sets we had been using for a couple of years,� he stated. �We also wanted the flexibility to change backgrounds to different shows and already have a video wall that displays high resolution graphics or video. We thought that in this area we would take a different approach with a high tech look but not necessarily a full resolution look. In fact, as we already had the video wall, we wanted a look that was distinctly different. The Martin LC LED curtain gave us exactly the look and feel we wanted and something that no other broadcaster was currently using.�

Bureau Operations Manager, Suhail Ahmed, explains the decision to outfit the studio in LC Series panels. �We required a medium resolution animation stand-alone unit that was easy to install and maintain, one that would provide us with a variety of looks and ease of operation and we chose the LC Series.

�The unit is so portable and flexible - it is quite light and easy to handle, making it ideal for small installations.�

According to Ahmed, the installation was �relatively simple� with four panels mounted vertically in the main studio. A variety of graphical content is run from a Martin Maxedia Compact� media server located in the studio�s control room. Maxedia, which includes a large library of media clips, still images and animations, allows for simple media composing and playback without the need for a complex lighting controller.

�So far the LED panels have been performing well without any issues,� Ahmed says. �We do plan to do changes and add-ons to further complement what we have. I would like to thank the Martin Middle East team for meeting our deadlines and providing us with prompt support whenever it was needed.�